A brand isn't believed because it's seen. It's believed because it's unmistakable.
Capabilities
BRAND STRATEGY
Brand Foundations
Positioning & Messaging
Brand Architecture
Growth Workshops & Ideation
RESEARCH & VALIDATION
Competitive & Category Audits
Research Consultation
Consumer Insight Synthesis
Design-to-Market Optimization
Brand Design
Brand Identity & Design Systems
Brand World Development
Brand Governence
Motion Graphics
Social Strategy
CREATIVE LEADERSHIP
Creative Direction
Cross-Functional Team Leadership
Client & Stakeholder Presentation
Agency & Vendor Direction
Career Highlights
Built the first global cross-brand retail toolkit for a Fortune 50 consumer health portfolio
2026
Led a heritage OTC brand through 3 rounds of research-validated redesign
2024–2026
Delivered 3 brand foundations and 2 brand worlds across a major digestive health portfolio
2024–2026
Built a brand touchpoint diagnostic framework and process adopted org-wide across Kenvue
2025
Directed brand identity across Fortune 500 pharmaceutical and consumer health clients at IPG Health.
2014–2021
Brands are for becoming.
I work in branding because it's all about people: those we design for and those we work with to bring it to life. People I've worked with call it energy, momentum, or even magic. I call it paying attention to what someone truly wants and being persistent enough to help them achieve it.
contact
A brand isn't believed because it's seen. It's believed because it's unmistakable.
Capabilities
BRAND STRATEGY
Brand Foundations
Positioning & Messaging
Brand Architecture
Growth Workshops & Ideation
RESEARCH & VALIDATION
Competitive & Category Audits
Research Consultation
Consumer Insight Synthesis
Design-to-Market Optimization
Brand Design
Brand Identity & Design Systems
Brand World Development
Brand Governence
Motion Graphics
Social Strategy
CREATIVE LEADERSHIP
Creative Direction
Cross-Functional Team Leadership
Client & Stakeholder Presentation
Agency & Vendor Direction
Career Highlights
Built the first global cross-brand retail toolkit for a Fortune 50 consumer health portfolio
2026
Led a heritage OTC brand through 3 rounds of research-validated redesign
2024–2026
Delivered 3 brand foundations and 2 brand worlds across a major digestive health portfolio
2024–2026
Built a brand touchpoint diagnostic framework and process adopted org-wide across Kenvue
2025
Directed brand identity across Fortune 500 pharmaceutical and consumer health clients at IPG Health.
2014–2021
Brands are for becoming.
I work in branding because it's all about people: those we design for and those we work with to bring it to life. People I've worked with call it energy, momentum, or even magic. I call it paying attention to what someone truly wants and being persistent enough to help them achieve it.
contact
Work
about
A brand isn't believed because it's seen. It's believed because it's unmistakable.
Capabilities
BRAND STRATEGY
Brand Foundations
Positioning & Messaging
Brand Architecture
Growth Workshops & Ideation
RESEARCH & VALIDATION
Competitive & Category Audits
Research Consultation
Consumer Insight Synthesis
Design-to-Market Optimization
Brand Design
Brand Identity & Design Systems
Brand World Development
Brand Governance & Implementation
AI Workflow Guidance
AI Asset Optimization
CREATIVE LEADERSHIP
Creative Direction
Cross-Functional Team Leadership
Client & Stakeholder Presentation
Agency & Vendor Direction
Career Highlights
Built the first global cross-brand retail toolkit for a Fortune 50 consumer health portfolio
2026
Led a heritage OTC brand through 3 rounds of research-validated redesign
2024–2026
Delivered 3 brand foundations and 2 brand worlds across a major digestive health portfolio
2024–2026
Built a brand touchpoint diagnostic framework and process adopted org-wide across Kenvue
2025
Directed brand identity across Fortune 500 pharmaceutical and consumer health clients at IPG Health.
2014–2021
Brands are for becoming.
I work in branding because it's all about people: those we design for and those we work with to bring it to life. People I've worked with call it energy, momentum, or even magic. I call it paying attention to what someone truly wants and being persistent enough to help them achieve it.
contact
Work
about